ERALD M. KOLICI
A commercial perspective.
A people business.
I connect a brand’s ambition with the realities of its market.
My experience spans premium beverage brand development, HORECA market expansion and distributor growth in the UAE. I’ve worked across coffee, syrups and non-alcoholic drinks, bringing brand, sales and operations into alignment.
Earlier work in hospitality and operations in the United Kingdom and Greece adds another perspective: understanding the people and places where a product becomes part of someone’s experience.
PREMIUM BEVERAGES
BRAND & BUSINESS DEVELOPMENT
EARLIER EXPERIENCE
HOSPITALITY & OPERATIONS
THE FOUNDATIONS / EDUCATION
Bachelor of Business Management
Kristal University, Albania
Sales and Marketing Operations
UniAthena
LANGUAGES
- English
- Fluent professional
- Greek
- Native
- Albanian
- Native
THE BRAND LEDGER
Open a case.
See the work behind the result.
PRICING.
ACTIVATION.
EUROCOFFEE LLC / BRAND MANAGER & BDM
JAN 2025 — JAN 2026
THE WORK
Trade activations and pricing restructuring, supported by brand strategy and go-to-market execution.
INCREASE IN HORECA SALES
READ THE CAREER NOTES
At EuroCoffee, I worked across premium beverage brand strategy, product innovation and commercial execution in Dubai.
- Increased HORECA sales by 28% through trade activations and pricing restructuring.
- Aligned brand, sales and operations to strengthen market presence and support product launches.
- Identified beverage trends using knowledge of UAE market dynamics and compliance.
POSITION.
COMMUNICATE.
FRESH EXPRESS LLC / BRAND MANAGER — BEVERAGES
JUL 2022 — JAN 2025
THE WORK
Consumer research, brand positioning and campaign development across the beverage portfolio.
TO ACTION.
BRAND POSITIONING & CAMPAIGN DEVELOPMENT
READ THE CAREER NOTES
At Fresh Express, my focus connected market understanding with a clear brand direction.
- Conducted consumer and market research to assess positioning and anticipate trends.
- Developed campaigns that communicated brand personality and aligned teams around a clear direction.
- Led marketing team members through campaigns and measured campaign performance.
PEOPLE.
PROGRESS.
ROYAL PURPLE ROASTERY / BUSINESS DEVELOPMENT EXECUTIVE
MAY 2018 — JUL 2022
THE WORK
Acquired 60+ HORECA clients through customer development and commercial relationships across the UAE.
NEW ANNUAL REVENUE
READ THE CAREER NOTES
At Royal Purple Roastery, I worked on customer acquisition and relationship development in the UAE hospitality market.
- Generated AED 2.2M in new annual revenue by acquiring 60+ HORECA clients.
- Developed relationships, understood client requirements and responded to proposals.
- Collaborated with management on sales goals, planning and forecasting.
ROYAL PURPLE ROASTERY
2018–2022 / UAE
60+HORECA
CLIENTS ACQUIRED
AED 2.2MNEW ANNUAL
REVENUE
FROM SHELF
TO SERVICE
Four connected stages.
Select one to explore the work.
BRAND STRATEGY
POSITIONING
GO-TO-MARKET
PRICING
MARKET DEVELOPMENT
COMMERCIAL ALIGNMENT
BEVERAGE DEMONSTRATIONS
RELATIONSHIPS
HORECA GROWTH
CONSUMER INSIGHT
CLIENT REQUIREMENTS
LASTING RELATIONSHIPS
BRAND DEVELOPMENT
Research the market, define the positioning and build a clear direction. My experience includes consumer research, campaign development and product launch support across premium beverages.
01 / 04COMMERCIAL STRATEGY
Connect brand ambition with pricing, distributor growth and business development. I bring sales, brand and operations into the same conversation to support execution in the UAE market.
02 / 04TRADE ACTIVATIONS
Beverage demonstrations, hospitality relationships and HORECA growth. My work connects the product to the people serving it, through training, trade activations and customer development.
03 / 04MARKET RELATIONSHIPS
Listen to what clients need and understand what consumers value. From proposals to ongoing customer relationships, I use market insight to connect brand decisions with commercial reality.
04 / 04OFF THE SLIDE
Around the table.
On the exhibition floor.
Product knowledge.
Conversations around the table.
CONNECTIONS
Building relationships across the beverage industry.
MILESTONES
Hospitality, events and professional engagement.
BRAND MANAGEMENT / BUSINESS DEVELOPMENT
THE NEXT
CONVERSATION.
A new brand. A new market. A new opportunity.
Let’s talk about what comes next.